Today, Thursday, March 17, 2016, Google released AdWords Express in Indonesia. A simplified version of AdWords was launched as a means to advertise online is easier for local entrepreneurs, especially those classified as Small and Medium Enterprises (SMEs).
Through AdWords Express, Google make it easy for employers to be able to advertise their products online, although it does not have specific knowledge related to the internet and do not have a website. Because the AdWords Express using Google My Business listings as a source of information, according to a report quoted by Antara HargaTop (17/03/2016).
With the number of smart phone users to reach about 43 percent of Indonesia, then the opportunities for business class Indonesian SMEs to achieve the many advantages of mobile advertising, without the need to learn new skills, open more. Advertisers can also monitor their ad in a transparent manner. Advertisers only need to advertise, and AdWords Express will do the rest.
Some of the features offered AdWords Express is:
IOS and Android applications to install and manage advertising campaigns with ease.
Ads can be displayed at the ads on search results pages and on Google Maps.
When customers search on mobile phones, they can get directions, call your business, or visit your website with just one tap.
No need continuous management after registering.
AdWords Express ad install automatically.
Advertisers can review the effectiveness of their ads on Google My Business dashboard.
Through Google AdWords Express, advertisers only pay when their ad is in a 'click'. To be effective, AdWords Express will optimize advertising in order to obtain the best results aligned advertising budgets have been issued.